The Truth About Amazon.com
1.History and business model:
Amazon was founded in 1994, spurred by what Bezos called the framework for the minimization of regret, his effort to repel the end of longing for life, not focusing on gold credit rush.1 And Internet 'Bezos wrote the disputed that Lore its business plan while he and his wife drove a 1988 Chevrolet Blazer from Fort Worth, Texas , in Bellevue, Washington, even if the story is largely apocryphal according to the employee's initial research company.original?
The company began to operate as an online library with the name of Cadabra.com (as in Abracadabra), a name that Bezos quickly abandoned due to its sound as "corpse." While most brick and mortar bookstores and mail-order catalogs for books might offer 200,000 titles, an on-line library to offer more. Bezos renamed his company "Amazon" after the biggest river in the world.
The company was founded in 1994, in Washington, began service in July 1995 and was reinstated in 1996 in Delaware. The first book sold by Amazon.com was Douglas Hofstadter's Fluid Concepts & Creative Analogies: computer models of the basic mechanisms of Thought.Amazon.com had its Initial Public Offering May 15, 1997, trading on the NASDAQ under the symbol Amazon IPO price of $ 18.00 per share (U.S. $ 1.50 after three stock split in late 1990).
Initial business plan was unusual for Amazon: the company has no plans to turn a profit of four to five years. In retrospect, the strategy has been effective. Amazon grew at a rapid pace in 1990, while many other Internet companies grew at an incredibly rapid pace.
Amazon "slow" growth caused a number of its stockholders to complain, saying that the company has reached profitability quickly. During the burst, and many e-com companies have ceased operations, Amazon persevered and reached its first profit in the fourth quarter of 2002: U.S. meager $ 5 million, only 1 ¢ per share, on revenue of over 1 billion dollars, but it was important symbolically.
The company has since remained profitable: net income was $ 35.3 million in 2003, 588.5 million U.S. dollars U.S. in 2004, U.S. $ 359 million in 2005 and U.S. $ 190 million in 2006 (including a charge y U.S. 662 million U.S. dollars in R & D in 2006). However, the total profit of the company remains negative. From September 2007, the cumulative deficit amounted to 1.58 billion U.S. dollars U.S..
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